Please reply here if you are interested in participating in an initiative to counter this campaign.
The State Central Register (SCR) has received 89 child fatality reports
> involving co-sleeping since 2006 -- nearly a dozen were called in since
> the beginning of the year. These fatalities occur when adults roll over
> and suffocate the children with whom they are sharing a bed. Nearly 80
> percent of the children killed in co-sleeping accidents were newborn to
> three months old.
> These were preventable deaths that cross cultural, racial, ethnic, and
> economic demographics. While we recognize that this is a sensitive issue
> , we need to join together to prevent these co-sleeping accidents from
> continuing in New York State.
> On May 7th, the Office of Children and Family Services is launching a
> "BABIES SLEEP SAFEST ALONE" public education campaign statewide. I was
> hoping that you would be willing to coordinate the campaign launch in
> your county. By leveraging our joint resources, we hope to educate
> caregivers and save children's lives.
> We need to get out the message that sleeping with a baby can be
> dangerous when adults have been drinking alcohol or using drugs, are
> overweight, or are sleeping on a small bed or couch.
> The "BABIES SLEEP SAFEST ALONE" public education campaign will be
> comprised of the following:
> * Simultaneous media launches in every county across the state
> * A "BABIES SLEEP SAFEST ALONE" English and Spanish-language radio
> campaign across New York State targeting caregivers 18 to 39 years old
> * Distribution of 200,000 "BABIES SLEEP SAFEST ALONE" posters,
> pamphlets, and promotional items through the NYS Office of Children and
> Family Services "NY Loves Safe Babies Campaign" network, which includes
> professional associations, doctors' offices, child care providers,
> family resource centers, local social services offices, county health
> offices, babysitter training programs, WIC centers, maternity hospitals
> & birthing centers, prenatal programs, adolescent pregnancy programs,
> kinship care programs, Healthy Families New York Home Visiting Programs,
> family & consumer science education programs and the infant industry
> * "BABIES SLEEP SAFEST ALONE" Public Service Announcements telecast over
> the Cablevision and Time Warner Cable networks
> * Launch of a "BABIES SLEEP SAFEST ALONE" website and Facebook and
> Myspace pages
> * Links to the OCFS website on state, municipal, contractor, and vendor
> * Outreach effort to English and Spanish-language daily and weekly
> newspapers and magazines; parenting & family writers, columnists,
> websites and blogs; editorial boards; and television and radio stations
> If you are willing and able to participate in this campaign, OCFS will
> provide free posters, brochures, baby bibs, and video and audio PSAs in
> both English and Spanish. (Both the English and Spanish language video
> PSAs are available for viewing on youtube.com. The key search words are
> "co-sleeping psa.") We also will provide a press release that you can
> adapt and distribute to your local media outlets.
> The goal is to have simultaneous press conferences in counties across
> the state on May 7th.
> Please call or email OCFS Director of Communications Eddie Borges at
> (518) 473-7793 or email@example.com if you are available to
> Thank you in advance for your help and support to prevent further
> co-sleeping child fatalities in New York State.
> Best regards,
> Gladys Carrion